Feature Story Prep

Is the tablet killing the computer?

Facts:

- Home office revenue is up an estimated one percent for FY11 compared to previous year’s reports of three percent growth domestically and eight percent growth internationally, according to the Best Buy, Inc. annual reports

- Tablet sales have doubled since 2010

- Asus, a pc manufacturer, originally predicted a three percent growth in sales for Q1, but recently revised that to estimate a 10 percent decrease

- EReader sales are up 116% YoY

- iPad has 78% of tablet market share

- December 2010, Amazon announced that the Kindle 3, their version of EReader, is the best selling product in their history

- Kindles sold more in 73 days of 2010 holiday season than in all of 2009

- CEO of Acer, a pc manufacturer, recently quit.

Contacts:

Amir Masood

Apple Genius

Apple Store – Oakridge

(408) 832-4801

He has hands on experience with Apple products, and with the iPad being the tablet with the largest market share and, what I would consider the most brand loyal consumers, he is a great source for how the sale of iPads are affecting sales of Mac computers.

Aaron Langone

Customer Solutions Manager

Best Buy – Blossom Hill

(408)979-1591

As a manager responsible for the sales and profitability of the store, Aaron has worked with the company for almost a decade. His roots are in home office and he has hands on experience with the trends and fads of the computer world and if this tablet fad will phase out computers.

John North

District Customer Solutions Manager

Best Buy – District 62

(925) 726-1522

As a district manager with the company he can help provide me with insight on a larger scale than just one location. He works with the entire South Bay Area and parts of the North Bay Area.

Joseph Lopes

Sales Specialist

Fry’s Electronics – Concord

(925) 852-0300

As a sales specialist at an electronics store he specializes in car electronics and has seen first hand how some new tablets are able to connect into consumers cars and how this can change the world of computing, as we know it.

Outline:

Introduction – lead. Brief explanation of how the tablet is killing the pc. Brief explanation of why this matters. Brief explanation of how it affects readers.

Body – What is a tablet? What are its features and why is it so popular? What is a pc? What are its features, why did it originally become popular and why is it losing popularity? What are the numbers showing? Is it a trend or is it just going to evolve more?

Conclusion – remind reader of everything previously read. Reminder of why they should care and how it affects them. Closing statement.

Possible Sidebars:

Different Tablets – manufacturers, prices, differentiating features

Different PCs – manufacturers, prices, differentiating features

Different EReaders – manufacturers, prices, differentiating features